NIKKI'S BANH MI approached TINY SCREEN MEDIA for social media services when heavy road work around their location was confusing their customers about whether they were open during construction or not. Owner Nikki also was ready to transition into highlighting her Asian menu items instead of them being second to her pizza and subs menu. We developed a plan to highlight Nikki's food & customers and created graphics for specials and notices. We chose a color scheme based on her current location design and logos. For posting, Nikki wanted a sassy and fun tone with lots of humorous and food oriented hashtags.
For her food photos, Nikki wanted images that reflected the fresh and home made style of her cooking. We placed her food on a placemat that accents the homey feel but the freshness and the bright colors and care she takes with her food spoke for itself.
Nikkis has a large group of loyal and regular customers, so we asked many of them to be part of the photo shoot which incorporated folks enjoying her food! We also included her husband who can often be seen around town wearing his "Nikkis Banh Mi" T-shirt as well as other family and employees. To make sure he had good color variation on Nikkis feed we opted for a fabric background for these images. It also added to the clean and fresh atmosphere Nikki wanted to create with her images. This was especially fun to shoot because our "models" got to eat the food! It was a great way to lure them in to help! And of course we got a photos of owner Nikki as well!
To round out the photos we created for Nikki, we also wanted to share some of the other things that make her store and menu unique. This included some shots of her spice blend she uses for her soups, the different kinds of noodles she uses in her cooking including her home made noodles, specialty drinks, shots of her menus and sights from inside and outside her restaurant.
nikkis banh mi
nikkis banh mi
For Nikkis graphics we created notices, reminders and specials announcements with a consistant theme and color profile to match and enhance the different photos we took for her.
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